Thursday, 21 Jan, 2010 Current Events
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Google's YouTube Makes First Step into Movie Rental Business

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The popular video sharing website YouTube makes its first steps to becoming a rental outlet. Its goal is to help promote movies that are going to be shown at the Sundance Film Festival that will be held at Park City, Utah.

The move represents a test for YouTube that looks forward to motivate more movie studios to rent films via the Google-owned website. Thus the Silicon Valley giant will enroll into competition with vendors like Apple Inc.'s iTunes store, Amazon.com Inc., Netflix Inc. and Blockbuster Inc.

The cost of YouTube's first lot of rentals is going to be $3.99 for a 48-hour viewing period, informs Physorg.com. Movie studios will have the possibility to set the prices they want. The period of rental viewing could be set from one to ninety days.

Posted by Stew

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