Tuesday, 08 Dec, 2009 Environment

Eco-friendly Search Engine Launched to Help Protect Rainforests


Ecosia is the name of a new search engine that was recently launched by a group of German friends who became seriously concerned about the fact that over 50 percent of all rainforests have been wiped out in just 50 years.

Its developers promise to offer 80 percent of the engine's revenue to World Wildlife Fund (WWF) in order to protect rainforests. Ecosia is powered by Yahoo and Bing. The search engine promises that each click on a sponsored link will protect 2 square meters of rainforest in the Juruena-Apui region, Brazil.

According to Christian Kroll, founder of Ecosia, billions of dollars each year are collected from online advertising. He added that if at least one percent of all Internet users would use Ecosia for their web surfing, it would protect a rainforest as big as Switzerland.

It is worth mentioning that Ecosia servers make use of 'eco-electricity' generated from sustainable sources.

Posted by Maxriter

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