Thursday, 20 Jan, 2011 Environment

Smart Ad Campaign Depicts Two Condos - Typical and Energy-Efficient


Smak, a PR agency, has come up with an original advertising campaign developed for Power Smart Month in British Columbia, Canada.

The advertisement includes 2 green shipping container condominiums placed in the middles of the city.

At first glace it may seem that the two containers are completely identical. However, they have one big difference, i.e. the level of energy consumption.

One of the containers spends a lot of energy, while the eco-friendly one shows a high level of energy efficiency, reports Freshome.

In addition, both condos have glass walls to make it possible for the passers by to look inside and observe two actors that play the role of home owners living in their somewhat unusual homes.

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