Tuesday, 24 May, 2011 Environment

THIS Concept - Biodegradable Toothbrush and Toothpaste All-in-One


Leen Sadder, a designer from Lebanon, has come up with an unusual concept called THIS Toothbrush.

The design is part of the author's masters at New York City's School of Visual Arts. The goal of the project is to re-package and promote (via an ad campaign and website) the Miswak tooth-cleaning twig, which represents a toothbrush and toothpaste all-in-one.

But the most interesting thing about the invention is that it is organic, entirely biodegradable, portable and even chewable.

The school's task was to re-design the concept of the first object that students threw out after class. Leen Sadder's object was a tube of toothpaste.

She came up with her concept after carrying out a thorough analysis of the history of toothpaste, its link to the toothbrush, the various types of toothbrushes and human habits. She developed numerous prototypes and stumbled upon a tooth-stick known as the Miswak. This is when THIS came to mind.

It is worth mentioning that Miswak represents a tooth-cleaning twig, which is popular among people in the Middle East, Pakistan and India. Usually people bite off its top to reveal soft bristles that resemble those of a toothbrush.

Although the product already existed, the American audience would've found it weird, which is why it has never been launched in the United States. Sadder decided to develop a cigar-cutter-like plastic cap, the outer layer of which can be easily peeled off in order to reveal the natural bristles. After use, one can slice them off in order to protect the stick from microbes, reports Inhabitat.

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