Tuesday, 16 Jun, 2009 Technology

Google's Sergey Brin Concerned About Bing's Increasing Popularity


It seems that the co-founder of the currently number one search engine Google, Sergey Brin, is concerned about the launch of Bing, a rival search engine from Microsoft. Mr. Brin has gathered a group of top engineers that are going to develop urgent upgrades for Google.

The sources within the company say that Google's co-founder is leading the group of search engine experts to find the differences between Google's search engine and the one used for Microsoft's Bing.

"New search engines have come and gone in the past 10 years, but Bing seems to be of particular interest to Sergey," said one of the insiders, who chose to remain anonymous. It is rather unusual to see such active involvement of Google founders in a specific project, said the source.

The spokesman for Google did not comment on the interest of Mr. Brin towards Microsoft's search engine, but he mentioned: "We dedicate more time to search than anything else in our company. Our algorithm is constantly evolving".

Previously at infoniac.com we wrote that Bing was launched by Microsoft two weeks ago and the software giant's marketing budget for the search engine ranged between $80 and $100 million.

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