Monday, 15 Jun, 2009 Technology

iPhone Users are Younger, Richer and Better Educated


A survey unveiled on Friday, June 12, 2009 found that iPhone users are generally younger, richer and more productive than users of other smartphones.

The research was carried out by Forrester Research, an independent market analysis firm based in Cambridge, Mass. It states that iPhone users include the elite of smartphone customers. The information was collected last year from 32,228 employed U.S. adults.

The study, which was compiled by consumer electronics analyst with Forrester Research, Ted Schadler, found that owners of an iPhone are usually more active on their smartphones and spend more time on the Internet from their handheld devices than people who use other smartphones or mobile phones. It says that iPhone users are: "more than twice as likely to access the Internet from their phone as working BlackBerry, Palm, or Windows Mobile device owners."

In addition, the study says that iPhone users are more productive. People with an iPhone are more likely to stay connected to the network of their employer and typically leave their laptop at work, believing that their iPhone could serve as a good replacement for a mobile computer.

In regard to customer Internet usage, the research claims that iPhone leaves its competitors far behind, with 78 percent of iPhone users accessing the Internet at least once a week on their mobile gadget, while only 38 percent of people, who use other smartphones, were found to use the Web that often. Forrester Research, looks forward to re-examine the research this year in order to see the demographic changes among iPhone users.

The study of Forrester Research also discovered that iPhone users are more educated and wealthy, with 49 percent having a college education, and 67 percent making over $70,000 a year.

You can read the full report at for $749.

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