Wednesday, 03 Jul, 2013 Technology

Latest Invention: Tech that Allows Hearing Ads When Leaning Your Head Against the Window


Recently a German company decided to display adverts with the help of train windows.

The interesting thing about the new type of advertisement is that the sound will appear to come from inside of the passenger's head when they lean against these windows.

According to the firm the idea involves the use of bone conduction technology - a technique that sends sound to human's inner ear by transmitting vibrations through the person's skull.

The concept is the work of the advertising agency BBDO Germany, which created the technology on behalf of broadcaster Sky Deutschland.

However the idea already raised some controversies. For instance, some of the comments to the video showing the new idea say "This is a violation to a person's right to rest" and "I think I'd take a sledgehammer to the window."

Here's the video presentation of the concept:

It would be interesting to note that the Talking Window campaign idea was presented at the International Festival of Creativity in Cannes in June.

In the video passengers, riding a German train, are surprised to hear ads and decide to download the Sky Go application on to their smartphones in order to watch streamed video.

The audio is produced by a special Sky-branded transmitter developed by Audiva and connected to the windows.

Here's what the ad says:

"Tired commuters often rest their heads against windows,"

"Suddenly a voice inside their head is talking to them. No-one else can hear this message."

According to the detailed information available online, the technology of bone conduction has already been used before in hearing aids, headphones for swimmers and runners, as well as gadgets used by magicians to make someone believe they have had a message inserted in their head.

It would also be interesting to note that the number one tech giant Google looks forward to using such technology in its forthcoming Glass headset.

BBDO Germany outlined that it had had a positive outcome to trials involving its prototype transmitters placed in public transport across Munich and Aachen.

So far this concept is limited to the German market, but the company looks into the future and believes that everything is possible.

"Some people don't like advertising in general. But this is really a new technology. [It might] not only be used for advertising, but also for music, entertainment, mass transport information, weather reports and so on," the company says.

The spokeswoman for Sky Deutschland mentioned that the form has yet to make a resolution on whether to run its campaign.

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