Monday, 01 Jun, 2009 Technology

Microsoft to Launch Redesigned Search Engine Bing


The software giant Microsoft is going to present soon its redesigned search engine that will have the goal of attracting more Internet surfers, from the number one search engine Google and the silver medalist Yahoo. The name of the new search site is Bing and its advantage lies in the fact that it allows users to purchase goods, book travel and discover credible health data with ease.

According to Ad Age, the company looks forward to spend $100 million to advertise its new site. It is worth mentioning that for many years Microsoft was third in the battle for the most popular search engine, with a share of 8.2 percent. Microsoft CEO Steve Ballmer mentioned that the name Bing was chosen because it is short, easy to remember and "works globally".

The biggest difference of the Bing is its bar of links that run down the left side of the engine's search results page. Some of the searches on Bing provide links that help group the result into categories. This mainly concerns searches for celebrities and travel destinations. One can find links for statistics if they search for athletes, for example. In addition, the search engine provides search terms on the left and offers users the possibility to e-mail links from the respective search history or post those links on the social networking website Facebook.

People can use Bing for shopping, the site providing Amazon-like experience. One can narrow their results according to price and brand without having to leave the page with search results. The site attempts to guide users to reliable medical information. For example if a users types "chickenpox" the result will be an article from Mayo Clinic. In contrast, Google will most likely present a link leading to an article from Wikipedia.

Some industry analysts consider that Microsoft's move is less likely to attract users that already use Google, since the habit of using the number one search engine is hard to break. However, those who use Yahoo might switch to the new search engine, analysts say.

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