Monday, 18 Jun, 2012 Offbeat
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Billboard with Jetpack Pilot Flying Around It Costs USD1.3 Billion

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Skydive Dubai and the global energy drink firm Go Fast! teamed up to create what they call the world's most expensive billboard.

For the ceremony the companies hired a jetpack pilot that was commissioned to fly around the ad, thus creating a previous unseen "interactive" advertising experience.

The pilot flew around the billboard with his jetpack and pyrotechnics were flaring below his feet. The whole process lasted about half a minute.

According to the two companies, the operating cost of the jetpack per second is $500. Skydive Dubai decided to estimate the cost of running the billboard together with the jetpack for a month and reached a figure of $1.3 billion.

It would be interesting to note that the world's highest building, Burj Khalifa, can be seen right behind the billboard.

[via Skydive Dubai]

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